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SEO and SEM (Search engine optimization and search engine marketing)

SEO and SEM (Search Engine Optimization and Search Engine Marketing)

What is SEO and SEM?
SEO is the process and art of modifying a webpage or website so that it reaches a better position in the SERPs (search engine result pages) by increasing its PR (page ranking). SEO is organic in the sense that search results appear in the natural listings of the search engine, as opposed to SEM, which brings search results as a consequence of paying for advertising.

On-Site and Off-Site Optimization
SEO consists of two key disciplines, on-site optimization and off-site optimization. On-site refers to the optimization in relation to content, layout and meta-tags. Off site refers to website promotion executed externally throughout the Internet to increase traffic.

- On-site optimization is achieved by ensuring that all pages contain relevant titles and sub headings, relevant keywords, user friendly navigation and a good internal linking structure.

- Off-site optimization is done mainly by building back links to your website and increasing the website popularity and general visibility

- Content is a key factor in SEO. Relevant, original and regular content will increase page rankings. Your page titles and targeted keywords must also be related to the content.

SEM encompasses any promotional campaign. This may consist of using Pay Per Click advertising, banner ads placed on other sites, classified ads or any other sort of advertising that increases the visibility of your website.

The key difference between SEO and SEM is that SEO is organic and essentially free, whereas SEM is a paid form of promotion.

Think Twice Before Trying SEO Yourself

SEO is a very complex task. You need to know how search engines rank websites and the methods they use for indexing and rating popularity. If you don’t, you will get frustrated trying out a range of unsuccessful methodology and your website will not move from the ranking it currently has.

Our data assistants are savvy in all SEO and SEM matters. Not that we promise to take your site to PR of 7-8 in a few days, if anyone promises that they are telling a great big lie! Page ranking is a process that depends on many factors, and it usually takes some weeks before your website’s ranking is improved, but we will get your site to a better position that you currently hold, guaranteed.

Our Money Back Guarantee
If you undertake SEO yourself, you will be banging your head against a brick wall, and after a few weeks you will surely just give up and seek help anyway. So save yourself the time and worry, let us handle your SEO. We offer a total guarantee on SEO, this means, if we don’t improve your PR to a reasonable position like a PR5, or you don’t get a certain number of visitors within a period of time, the complete SEO job will be gratis. You don’t pay a cent. How about that for an offer you can't refuse?