Banner Exchanges
What is a Banner Exchange Network?Banner exchanges between websites sometimes happen on a personal one-to-one basis, but more often than not, banner exchanges happen through a banner exchange network. Basically, you register your website in a network in order to get your banner ad displayed for free on a range of websites. In return for having your ad shown on other websites, as a member of the network, you must display other site's banner ads on your website. Each banner exchange network has individual rules and requirements.
How Banner Exchanging Works
In
order to earn credits, a certain number of banner ads must be displayed
on your site. At times the banner exchange network may require you to
display more banner ads than the amount of websites advertising your
banner. This may seem unfair at first, but this is how the banner
exchange network can offer you a free of charge service, because
they acquire extra advertising space which they can sell on to
other advertisers.
Things are Never as Easy as They Look
Though
at first it might seem easy to participate in a banner exchange
program, it is not as straight forward as it sounds. First you need to
find a good banner network, one with a large number of participants who
have high page rankings. Then you need to design the banners following
the specifications for size and content. Finally, you need to add the
network's banner code to your pages so other website's banners display
on your site, and then post your banner code on the network site for
your banner to display correctly on other websites.
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see, these things are never quite what they seem. Tasks such as banner
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